Ecommerce & Retail Integrations

Celigo integrations for ecommerce and retail businesses

Most ecommerce and retail operations run three to five platforms by the time they hit meaningful scale — a storefront, an ERP, a CRM, one or more marketplaces, and a 3PL or fulfilment partner. Getting them to share data accurately, at the right time, without manual intervention is the core integration challenge. We've solved it across the full stack.

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Systems we integrate in ecommerce & retail
Common problems

The integration problems ecommerce and retail businesses actually have

01
Orders placed on Shopify don't reach NetSuite until someone manually exports a CSV.

Orders sit in Shopify, fulfilment happens in NetSuite or a 3PL, and the connection between them is a person with a spreadsheet. The fix is a Shopify → NetSuite order sync that fires in near-real time, maps line items, handles discounts and taxes correctly, and posts the financial record without duplication.

02
Inventory levels are wrong on the storefront.

NetSuite or the 3PL holds the authoritative inventory position, but Shopify is showing stale numbers because the sync runs nightly — or not at all. Oversells follow. The fix is a NetSuite → Shopify inventory sync with the right cadence and location mapping for however the business structures its stock.

03
Amazon and Shopify orders land in two separate silos with no common financial record.

Multi-channel retailers often have Shopify and Amazon orders processed entirely independently, with reconciliation happening manually in a spreadsheet at month end. Centralising order flow into NetSuite — with channel tagging, correct revenue attribution, and automated fulfilment routing — eliminates that entirely.

04
Wholesale channel requires EDI and nobody on the team knows how to set it up.

A large retailer has agreed to stock the product, sent over their EDI requirements, and the clock is ticking. Celigo's B2B Manager handles the transaction set mapping — 850 POs, 856 ASNs, 810 invoices, 997 acknowledgements. We map it to NetSuite and make sure SLA requirements are met before the first test transaction goes out.

How we've applied this

Ecommerce & retail builds in production

E-commerce / Shopify + Salesforce + MySQL

60x order sync improvement

Youth Athletes United needed their Shopify storefront, Salesforce CRM, and MySQL data layer to share order and customer data reliably at scale. Their existing integration was processing around 200 records per hour — not sustainable for their order volumes. After rebuilding on Celigo, throughput increased to over 12,000 records per hour. Manual CSV reconciliation across all three platforms was eliminated. We also completed their Shopify REST → GraphQL API migration before the deprecation deadline, with zero downtime.

200 → 12,000+ records/hour
60× throughput improvement
Zero manual CSV reconciliation
Wholesale EDI / Celigo B2B Manager + NetSuite + 3PL

850 → fulfilment in under two minutes

A branded consumer goods company needed to connect their retail trading partner EDI channel with NetSuite and their 3PL — with strict SLA requirements on acknowledgement and warehouse authorisation timing. We implemented the full 850 → Sales Order → 940 cycle in Celigo B2B Manager with NetSuite as the system of record. The 3PL now receives warehouse authorisation within two minutes of retailer PO transmission. 100% of EDI 997 acknowledgements transmit within SLA. Zero manual touchpoints in the full order cycle.

<2 min PO → warehouse authorisation
100% 997 acknowledgements within SLA
Zero manual touchpoints in full order cycle
Relevant integrations

Relevant integrations for ecommerce & retail

Running an ecommerce or retail operation and dealing with integration problems?

We're happy to talk through the specific systems involved before any engagement — no sales pitch, just a technical conversation about what you're trying to connect and what's realistic.

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